Internship: Digital Marketing 
Season: Summer 2021
Location: Mix of onsite and remote work

Internship Overview: 
The intern will gain a solid grounding in the marketing skills needed to understand and navigate website management, SEO content strategy and analytics used to measure success for a non-profit organization. The intern will be involved in building pages for Shedd’s virtual programs promoting Shedd’s programs, events, animals and education opportunities online.  

Learning Objectives: 

• Develop website skills by building at least 3 website pages independently 
• Update 10 landing pages with SEO keywords 
• Help maintain website intake process and manage internal clients weekly 

Responsibilities & Projects:

• Demonstrate commitment to Shedd’s vision, mission and values  
• Assist in planning, writing and scheduling content on Shedd’s website  
• Assist in developing SEO (descriptions and long-tail keywords) across Shedd’s website  
• Assist in keeping the website up to date  
• Assist with pulling raw data  
• Other projects as assigned  

Qualifications:  
Fields of Interest: Majoring in marketing, advertising, journalism, or other communication field . Passion and interest for marketing 

Skills/Characteristics: 

• Possess excellent editing skills and attention to detail. 
• Excellent time-management skills, a passion for digital engagement, and computer proficiency. 
• Think critically, creatively, be a self-starter, have a passion for digital engagement and possess excellent time-management skills. 
• Ability to work and be productive independently. 
• Have a high school diploma or GED. 

Technology Requirements:

• Devices that allow for video conferencing and internet access  
• Reliable internet connection  
• Devices that allow VPN access 

Time Commitment:

• Approximately 24 per week  
• Minimum of 3 months  
• Preferred availability: Monday through Wednesday
• Set schedule based on intern availability.