Internship: Content Marketing
Summary
| Title: | Internship: Content Marketing |
|---|---|
| ID: | 1467 |
| Department: | Internship |
Description
Internship: Content Marketing
Season: Summer 2021
Location: Mix of onsite and remote work
Internship Overview:
The intern will gain a solid grounding in their marketing skills needed to understand and navigate brand guidelines, promotional copy and content creation and social content strategy for a non-profit organization. The intern will be involved in promoting Shedd’s programs, events, animals and education opportunities online.
Learning Objectives:
Fields of Interest: Majoring in marketing, advertising, journalism, or other communication field. Passion and interest for marketing.
Skills/Characteristics:
Season: Summer 2021
Location: Mix of onsite and remote work
Internship Overview:
The intern will gain a solid grounding in their marketing skills needed to understand and navigate brand guidelines, promotional copy and content creation and social content strategy for a non-profit organization. The intern will be involved in promoting Shedd’s programs, events, animals and education opportunities online.
Learning Objectives:
- Develop content for 3 TikToks during before ending internship
- Acquire content marketing skills by supporting filming on at least 3 prerecorded Facebook Live during internship
- Develop analytics skills by pulling and reporting on Facebook Live metrics
- Demonstrate commitment to Shedd’s vision, mission and values
- Monitor and interact with external audiences through the aquarium’s social media channels and travel-review sites
- Assist in planning, writing and scheduling posts on Shedd’s TikTok channel
- Recording in-person videos that are pre-recorded and will be streamed live on Shedd’s Facebook, YouTube and Instagram
- Monitor questions and comment section during live videos as they are being broadcast
- Assist with crafting Instagram stories and creating Facebook events
- Proactively engage with Shedd visitors, fans and trending topics via social channels
- Other projects as assigned
Fields of Interest: Majoring in marketing, advertising, journalism, or other communication field. Passion and interest for marketing.
Skills/Characteristics:
- Possess excellent video recording and editing skills and attention to detail.
- Think critically, creatively, be a self-starter, have a passion for digital engagement and possess excellent time-management skills.
- Ability to work and be productive independently.
- Have a high school diploma or GED.
- Devices that allow for video conferencing and internet access
- Reliable internet connection
- Optional: Video editing technology/software, phone or camera for filming, tripod
- Approximately 24 hours per week
- Minimum of 3 months
- Preferred availability: Monday through Wednesday
- Set schedule based on intern availability.
We welcome applications from all levels of experience, including those seeking career exploration or changes, gap year students, freshmen, sophomores, and those seeking first internships.
We strongly encourage people of color, LGBTQ+ community, Veterans and active duty military, parents, individuals with disabilities, and individuals from all cultural backgrounds to apply. Shedd Aquarium is an equal opportunity employer and welcomes everyone to our team.
If you need a reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to select which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs).
We strongly encourage people of color, LGBTQ+ community, Veterans and active duty military, parents, individuals with disabilities, and individuals from all cultural backgrounds to apply. Shedd Aquarium is an equal opportunity employer and welcomes everyone to our team.
If you need a reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to select which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs).
This opening is closed and is no longer accepting applications
